I designed this 24-page booklet to help kick off the Expedition Denali movement and gain buy-in from prospective sponsors in the outdoor industry. The design mixes NOLS' brand standards and photographic-heavy designs with inspiration from the rugged history of Denali. The booklet needed to be easy to update, as details changed frequently throughout the initial stages of the movement, as the team gained support from outside sponsors and team partners. The goal of Expedition Denali is to inspire youth of color to get outside, to be active, and to become stewards of our wild places.
For the complete booklet, check it out at issuu.com. Below is a video produced by Brian Hensien and Kyle Duba that describes more of what the expedition's all about:
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