NOLS partnered with Deuter backpacks on this promotion. I designed small bookmarks with general information about NOLS, and utilized QR codes to track responses. Strategizing a simple method to distribute the bookmarks and POP signs without using too many additional plastic materials was mildly tricky, but a simple nylon cord did the trick.
I took these images at the Outdoor Retailer Show in Salt Lake City in January 2010, but the displays were also used at retailers across the country.
For more information about Deuter Packs, including the Spectro pictured here, visit
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