In an effort to raise $20 million to boost both the endowment and annual fund, NOLS launched Campaign NOLS. I designed a case statement to help explain the campaign goals to major donors. Photography was the main color-driver in this piece, and the addition of a used-topographical-map as a fly sheet makes each one slightly different, just like each student’s unique experience.
For the fly-sheet, I hand-sorted through piles of old, used maps from NOLS courses (yes, really!). Then, I hand-delivered the ones that weren’t too torn, taped, or ripped to the printer in Denver. They were then trimmed and bound into the booklets.
I focused on using a limited palette from NOLS' brand standards, focusing on Adobe Garamond exclusively. The goldenrod yellow, navy blue, and pops of red became a mainstay of the campaign.
The inside back cover provides a pocket for inserts. As details like naming opportunities changed, we updated and reprinted these inserts in smaller runs throughout the campaign.